About
A highly accomplished Strategic Marketing and Business Analyst with over 20 years of cross-industry experience, Joseph Odeh, PhD, excels in designing and executing integrated marketing strategies that drive brand visibility, customer engagement, and commercial performance. Leveraging a PhD in Marketing with expertise in consumer behavior and data interpretation, he leads cross-functional teams to deliver data-driven campaigns, translating complex insights into measurable business outcomes and strategic decision-making.
Work
Audvis Technology Ltd.
|Business Analyst
Nottingham, England, UK
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Summary
Partners with marketing, product, and communication teams to design and deliver integrated marketing campaigns for public and private sector clients, driving increased engagement and improved alignment.
Highlights
Optimized multi-channel marketing strategies, aligning initiatives with organizational goals and audience insights to maximize campaign effectiveness.
Collaborated with creative and digital teams to develop compelling messaging frameworks and promotional content, significantly enhancing customer engagement.
Analyzed campaign performance and key metrics, generating actionable insights that informed content strategy and optimized lead-generation activities.
Managed comprehensive stakeholder communications, ensuring consistent messaging and timely delivery across diverse departments and external partners.
Delivered coordinated marketing intelligence, increasing engagement by 20% and improving alignment between marketing and business development teams.
Olam International
|General Manager - Sales & Operations
Accra, West Africa, Ghana
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Summary
Directed comprehensive marketing and sales integration across multiple markets, overseeing market research, campaign execution, and performance analysis to deliver actionable growth strategies.
Highlights
Directed marketing and sales integration across diverse markets, developing strategic campaigns that significantly strengthened brand visibility and product adoption.
Oversaw end-to-end market research, campaign execution, and performance analysis, translating complex insights into actionable growth strategies.
Managed substantial promotional budgets, vendor relationships, and digital marketing initiatives, ensuring optimal resource utilization and campaign effectiveness.
Conducted rigorous performance reviews, identifying underperformance and implementing corrective actions that delivered a 15% revenue uplift within one quarter.
Developed and implemented customer satisfaction tracking dashboards, directly contributing to a 10% improvement in customer retention.
Flour Mills of Nigeria Plc (FMN)
|Regional Sales Manager
Lagos, West Africa, Nigeria
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Summary
Applied business analysis to regional market data to identify growth opportunities, inform sales strategies, and coordinate cross-functional teams to improve operational efficiency by 30%.
Highlights
Coordinated cross-functional teams to deliver critical process improvement projects, enhancing operational efficiency by 30%.
Designed comprehensive performance reports and interactive dashboards, providing leadership with critical insights for strategic planning and decision-making.
Strengthened regional operations significantly, improving market responsiveness and data integration capabilities across the region.
Project Life (NGO)
|Project Manager
Abuja, West Africa, Nigeria
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Summary
Managed and led service improvement initiatives for a non-profit organization, effectively translating stakeholder consultations and data insights into measurable project outcomes for funding partners.
Highlights
Spearheaded service improvement initiatives, leveraging stakeholder consultations and data insights to enhance program delivery and community impact.
Developed and implemented robust measurement frameworks for project outcomes, consistently reporting progress and impact to secure continued funding from partners.
Ambro-Liz & Sons
|Sales Planner / Analyst
Lagos, West Africa, Nigeria
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Summary
Supported business planning through comprehensive forecasting, data analysis, and sales reporting, significantly improving stock management and reducing product waste.
Highlights
Provided critical support for business planning through detailed sales forecasting, comprehensive data analysis, and insightful sales reporting.
Improved stock management processes and reduced product waste by implementing data-led inventory control strategies.
Education
University of Nigeria, Nsukka
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PhD
Marketing
Bayero University, Kano
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MBA
Entrepreneurship
Bayero University, Kano
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BSc
Mathematics
Awards
Best Sales Manager (for three consecutive years)
Awarded By
Flour Mills of Nigeria Plc (FMN)
Recognised for outstanding revenue growth and leadership as Best Sales Manager for three consecutive years at Flour Mills of Nigeria Plc.
Languages
English
Skills
Marketing & Strategy
Marketing Strategy & Communications, Campaign Planning & Execution, Brand Positioning, Digital Marketing, Customer-Centric Strategy, Data-Informed Decision-Making.
Business & Data Analysis
Business & Data Analysis, Market Research, Performance Reporting, Data-Driven Storytelling, Data Visualisation, Reporting & Dashboards, SQL.
Project & Operations Management
Project & Budget Management, Agile, Waterfall, Business Process Modelling, Gap Analysis, Cross-Functional Collaboration, Stakeholder & Partner Engagement.
Leadership & Soft Skills
Leadership, Strategic Thinking, Continuous Improvement, Communication, Team Leadership, Problem Solving.
Tools & Platforms
Microsoft Office, Visio, JIRA, Confluence, CRM, Power BI.
Sales & Customer Relations
Sales & Market Insight, Customer Experience.
Content & Communication
Copywriting & Messaging.